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L'Oréal Professionnel's exclusive Style My Hair launch event : we were there !

It's a cold winter's day in Paris, but the sights of fashionistas, camera men and journalists queueing along the cobblestone street of the second arrondissement can only mean one thing. Something very exciting is about to happen...

Inside, excited guests eagerly await their turn to try out the new Style My Hair app.

The launch of a revolutionary app

Hair Trend News was invited to try out LOréal Professionnel's Style My Hair app, which now allows you to try on a range of different hair colours using the latest in 3D Augmented Reality technology.

L'Oréal Professionnel's International General Manager, Marion Brunet, opened up the event by discussing the "revolutionary" aspect of the new app, describing it as a "game changer for the entire professional beauty industry."

The mic is then handed over to Lubomira Rochet, French-Bulgarian Digital Officer at L'Oréal and Parham Aarabi, CEO at Modiface, who are excited about this new and exciting phase that L'Oréal Professionnel has chosen to share with the world.

Style My Hair app in 3D: a worldwide event

Rochet confidently described the Style My Hair app as a "gem of a product," which is better able to "guide our customers towards the right hair colour and brand" by "personalizing the salon experience." Not only will the app bring new meaning to colour testing, she also believes that it will encourage new and exciting conversations between clients and hair experts by creating and strengthening relationships in order to provide customers with an unprecedented hair experience, each and every time. "We want to provide a true service," she concluded.

Aarab discussed the ten year development and training that has led to the app's Hybrid neural network, describing it as "tech based on realism, accuracy, and believability."

A journalist in the crowd popped a big question: is Style My Hair's development finally finished, then? "We never believe tech is finished," stated Aarabi, who is confident that this is just the beginning of a new era where the beauty industry is finally brought up to date with the world of technology.

We're excited to be trying out the new Style My Hair app, are you?

Download the Style My Hair app today.

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